About

About InBridge

InBridge specializes in crafting global branding strategies for cross-border companies and brands seeking success in Western markets. We elevate Asian and Chinese brands from local champions to global leaders. Through brand strategy, positioning and authentic storytelling, we forge meaningful connections between Eastern innovation and Western audiences.

Shanghai-based. Globally-driven. We're not just witnessing and anticipating the rise of world-class Asian brands – We are accelerating it!

Services

Always Start with Strategy to Ensure Successful Outcomes

Brand Strategy & Positioning

We transform product excellence into compelling brand narratives that captivate Western markets

Market entry strategy development tailored to your target regions

Deep-dive audience analytics that reveal your ideal customer segments

Go-To-Market insights, opportunity mapping and roadmaps

Competitor research, analysis, value proposition and differentiation

Brand vision that guides decision making across the organization

Marketing &
Content Strategy

We craft brand identites that amplify your strengths, build trust and forge authentic connections with global audiences

Distinctive visual asset systems that command attention

Content localization strategy to adapt messaging across cultures

Narrative and storytelling frameworks to connect with target audiences

Social media strategy tailored to specific platforms and markets

Brand tone of voice, style guides and messaging guidelines

Marketing Activation
& Execution

We activate your brand across digital and physical spaces, ensuring consistent impact through our global network

Website design, development, and SEO optimization

Touchpoints and channel execution (digital, retail, and experiential)

Influencer marketing, affiliate programs & memberships

PR management, including press releases and media relations

Event marketing and activations (retail, pop-ups, trade shows)

Our Service Philosophy is Rooted in Cross-Cultural
Understanding, Differentiated Insights, and Sustainable Growth

Proven Track Record in Cross-Border Success

We successfully guide both emerging and established brands across borders, leveraging our proven track record of transforming companies of all sizes into successful players in Global markets.

High-Impact, Results-Driven Content

Our content strategies consistently deliver strong ROI through culturally resonant storytelling, driving measurable outcomes that advance our clients' business objectives.

Seamless Integration with Your Team

We act as a seamless extension of your team, bringing proven collaborative approaches that align with your brand vision and consistently deliver effective results.

Flexible and Evolving Support

We leverage our established network across Western and Asian markets to bridge global opportunities with local insights, delivering proven market-specific solutions.

Global Execution with Local Expertise

Leveraging our network across Western and Asian markets, we bridge global opportunities with local insights, delivering seamless execution tailored to each market.

Diverse Multicultural Perspective

Our team brings deep Eastern and Western expertise, implementing proven strategies that drive success across cultural and geographic boundaries.

People

Leading Voices for Cross-Cultural Brand Strategy

Jing Wang

Founder Head of Business & Partnerships

Vlad Alukhanov

Co-Founder Head of Strategy

Cross-Border Subject Matter Experts

InBridge has built a global network of locally-based professionals, enabling precise execution of high-impact campaigns across major markets. Our team of Subject Matter Experts comprises specialists who excel at translating brand equity across cultural contexts while maintaining strategic consistency.

Dorian Lawson

Strategic Branding

Dorian Lawson

Strategic Branding

With over 15 years of experience bridging the cultural and marketing divides between East and West, Dorian has dedicated his career to helping Chinese brands build genuine, impactful connections with Western audiences. From his leadership roles at DJI and Huawei to his work consulting for a range of innovative SMEs, Dorian combines deep cultural insights with strategic storytelling and brand localization expertise.

Karlen Chang

AI & Product Innovation

Karlen Chang

AI & Product Innovation

Karlen is an Innovation and Product Strategist with over 20 years of experience driving digital transformation and strategic growth in automotive, luxury, finance, and FMCG sectors. Skilled in systems thinking, design thinking, Lean Startup, and Agile frameworks, he excels at identifying opportunities and leading go-to-market initiatives. With extensive experience across APAC, EU, and North America, Karlen brings a global perspective and a proven ability to navigate complex multicultural business environments.

Cheng Z

Planning and Ad Director

Cheng Z

Planning and Ad Director

Cheng is a Planning Director and Music Label Co-owner based in Amsterdam, with extensive experience in creative and strategic industries. He has collaborated with global brands like Adidas, LEGO, and Mercedes-Benz, combining cultural insights with strategic expertise to craft impactful brand narratives. Fluent in English, French, and Mandarin, Cheng brings a unique perspective that bridges cultures and delivers innovative campaigns.

Yanyie Tran

Creative Producer

Yanyie Tran

Creative Producer

Yanyie is an impact-driven Executive and Creative Producer dedicated to helping change-making brands and organizations create a positive impact focused on nature, well-being, and regeneration. With extensive experience in marketing and advertising, Yanyie has worked across diverse mediums, including animation, digital, experiential, and social media content, delivering projects that inspire and drive meaningful change.

Dongmei T

ESG & CSR Consultant

Dongmei T

ESG & CSR Consultant

Dongmei is a marketing strategist and sustainability expert with extensive experience in global e-commerce, fintech, and 4A companies. Specializing in helping Chinese brands expand internationally, she integrates sustainable practices into brand growth strategies. Dongmei holds a CFA ESG Investing certification and is pursuing Sustainable Marketing course at Cambridge Institute for Sustainability Leadership (CISL).

Chih-yuan Wang

Market Research & Consumer Insight

Chih-yuan Wang

Market Research & Consumer Insight

Chih-Yuan, an LSE-trained anthropologist, brings over 12 years of expertise in market research and consumer insight. Specializing in the cultural drivers of shopping behaviors across London, Shanghai, and Taipei, he delivers nuanced analyses that guide brands in navigating diverse markets and making strategic decisions.

We believe in the power of Asian brands to shape the future of global markets. Through cross-cultural expertise and strategic excellence, we transform visionary companies into world-class brands. This is not just about market entry – it's about creating lasting global impact. Together with ambitious leaders and entrepreneurs, we're building the next generation of international brand success stories.

Clients

Partnering with Brands across Industries and Categories

Footwear

Apparel

Fashion

Electronics

Smartphones

Luxury

Retailer

Automotive

Frequently Asked Questions (FAQ)

Find Answers to Commonly Asked Questions about How We can Help You

How does InBridge approach brand localization for Western markets?

Our approach is rooted in a deep understanding of both Asian and Chinese business objectives and Western consumer expectations. We tailor every brand strategy to align with local cultures and preferences, using proven storytelling techniques and data-driven insights to ensure your brand resonates authentically. Each brand has unique strengths and goals, so we invite you to contact us for a consultation to explore the best approach for your business.

What industries does InBridge specialize in?

We have experience across various industries, from shoes and apparel, retail, fashion, luxury, indoor & outdoor technology, consumer electronics, to lifestyle, etc. Our team’s expertise in adapting complex, culturally specific products for Western markets makes us a versatile partner for brands with ambitious global plans. If you’re curious about how our experience applies to your industry, please reach out to discuss your specific needs.

How can InBridge help my business gain brand awareness in Western markets?

We combine tailored brand strategy and positioning, creative content, visual design, etc. to build brand awareness from multiple angles. Each plan is customized to your target market, ensuring your brand stands out and builds trust. Schedule a consultation with us to see how our strategies could elevate your brand’s visibility.

What makes InBridge different from other branding consultancies?

Our team is not only culturally fluent but also experienced in executing strategies that make brands feel “at home” in Western markets. From strategy to execution, we’re hands-on and collaborative, working as an extension of your team to deliver results that matter. If you’d like to learn more about our unique approach, let’s set up a time to talk.

Does InBridge offer ongoing support after launching a campaign?

Yes! We’re committed to your long-term success. We provide ongoing support and analytics to refine and adjust your strategy as needed. Every market evolves, and we’re here to ensure your brand strategy stays relevant and impactful over time. Let’s discuss how we can support you throughout your brand’s journey.

Still have questions?

We'd love to hear from you. Every brand and market is unique, so the best way to understand how we can help is through a dedicated consultation. Reach out to us today to explore how we can drive your success in global markets.